One of the cool things about living in Los Angeles is that you can find beauty boutiques on just about every other corner. They're about as ubiquitous as Starbucks in this town.
But as plentiful as the selection of beauty products are in this town, one boutique stands out from the others.
Vert is not just a haven for luxuriously upscale products, but a one-stop destination for eco-conscious shoppers carrying the very best green products for home, baby, lifestyle and personal care.
From cosmetics to candles, each product is hand-selected by owner and make-up artist Renata Helfman. In 2005, Helfman's doctor suggested she change all her personal and home care products to those without chemicals. After spending much time scouring Los Angeles for her favorite items on a regular basis, she was struck with the idea to create a one-stop shopping option for premium eco-friendly products.
And thus Vert (which means "green") was born. With lines such as Arcona, Ren, Naturopathica, Red Flower and Me and Ro filling the shelves of the shop located in the hip Abbott-Kinney area of Venice, Vert is committed to promoting a full, eco-friendly lifestyle.
And now you don't need to live in Los Angeles to avail yourself of Vert's offerings: today marks the launch of its e-commerce site. Not only are you able to have access to hundred of great green products, but you can avail yourself to Helfman's expertise as well:
- Renata will answer common customer questions from skincare advice to tips on going green via a FAQ page.
- A favorites page will include a rotating roster of her essential products
- Helfman will create customized gift baskets specifically tailored to the recipient
- The site will offer a customized shopping experience by recommending brands and products by on past purchases and products viewed
Check it out!
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