From an article in the Washington Post, "Vatican embraces iTunes prayer book."
According to the article:
Pope Benedict XVI, a classical music lover who was reportedly given an iPod in 2006, has sought to reach out to young people through new media. During last summer's World Youth Day in Sydney, Australia, he sent out mobile phone text messages citing scripture to thousands of registered pilgrims - signed with the tagline "BXVI."The prayer book was downloaded 10,000 during the trial period.
Who knows--maybe with a little help from technology it'll end up being bigger than the Beatles...