Thursday, October 11, 2007

Nielson Ditches "Double-Dipping"

About two weeks ago I posted about the change in the way Nielsen calculates ratings which allowed for shows that repeated the same episode within a "Nielsen Week" (i.e.; Monday through Sunday) to count the viewership of BOTH broadcasts as their rating for the show--as long as the same commercials ran during each airing of the episode. NBC took advantage of the new "processing option" airing the season premiere of Heroes on Monday and then repeating the same episode on Saturday.

Non-NBC networks called foul--but eventually it was pressure from Nielsen clients (i.e.; "advertisers") that led them to drop this option according to Lisa de Moraes of the Washington Post. I guess inflating ratings is one superpower that Sylar won't be able to obtain...

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